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Autor/in | Arnold, Stephen E. |
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Titel | End-Users: Dreams or Dollars. |
Quelle | In: Online, 11 (1987) 1, S.71-81Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Access to Information; Database Producers; Information Technology; Merchandising; Microcomputers; Online Searching; Users (Information) |
Abstract | Examines strategies for marketing online searching to new users, discusses reasons why people become online searchers, and presents data on the business information market. The pricing issue and special librarians as a market segment are also considered. (EM) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |